[37] Embedding the E Word With such critical importance, why is Employability and Entrepreneurship education still considered as the elephant in the room?



Embedding the E Word With such critical importance, why is Employability and Entrepreneurship education still considered as the elephant in the room?

Author (s)

Kelly Jordan Entrepreneurship Support Officer
Kelly Jordan – Lead

Emma Dunbar

Jon Howden Evans



The aim of this session is to raise awareness of the value of embedding and encouraging Employability and Entrepreneurship education.


– Raise awareness of why this education is so critical. (Skills gap, Career relevance and Readiness)

– How the University will be measured (TEF and Graduate outcomes)

– Present the support that is currently available both Curricular and extracurricular.

-Showcase current best practice and the benefits from our student and academic perspectives


Over 70 % of business have expressed their fear that students are not leaving Higher Education with the skills to impact the workforce (CBI and Pearson 2016 Report); for 80% of graduate roles the degree subject is not of concern; rather what makes the difference is the skills and capabilities. These skills include; leadership, resilience, self-management, determination, ability to spot opportunities, courage to take risks, commercial awareness, creative and innovative thinking, prioritisation and time management problem solving, communication and team work. Such skills students learn during their time at University. However, they do not always have the opportunity to experiment and apply these into practice. This can have an impact on the student’s career readiness and have a longer term impact on the University’s reputation, reflected in student outcomes.

To help address this challenge, we need to “embed the E word”, employability and entrepreneurship and the synergy between them. This allows skills to be explored and supported by experimental learning; encouraging engagement, empowering and equipping our students to be effective and efficient, the relevant experience to be impactful, preparing them for a world of uncertainty, industry shake-ups and a competitive advantage in the labour market.

This interactive session will challenge you to consider how employability and entrepreneurial principles can enhance teaching graduate outcomes and many of the frameworks in which the universities are measured against. Some of these skills may already being developed through curriculum, though not necessarily identified as such. This session will highlight the importance of embedding “E” into the curriculum as part of the “Go Beyond” work to create “Swansea Graduates” who are prepared and sought after, alongside the extracurricular support to encourage experimentation, development and innovation.


Session Outline

Pecha Kucha Presentation (Wild Card) – 6 min 40 second (shock Facts) why Employability and Entrepreneurship is crucial to a graduate.

what’s going on – Trends – what courses producing the most equipped students?

Case Studies –



Moving forward – How we can help?

Co creation of activities for your teaching subject,

Extracurricular activities

Skills development – Go Beyond consultation and Entrepreneurship Strategy

Key Words

Employability, Entrepreneurship, Inspire, Engage, Empower,

Key Messages

– Employability and entrepreneurial principles can be used to enhance student experience, as part of the Swansea University 2020 strategic plan.

– There are ways to embed “E” skills, attributes and outcomes in a wide variety of subject-level teaching modules.

– Outcomes are important to students and to universities, correlating on reputation and recruitment.



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